To: American Apparel CEO Dov Charney

American Apparel: Stop the Sexualization of Girlhood

Stop sexualizing and sexually objectifying girls and girlhood with your terrible print ads.

Why is this important?

I am the co-author of The Sexualization of Girls and Girlhood: Causes, Consequences and Resistance, Oxford University Press. American Apparel ads are among the most egregious examples of posing models in "barely legal" and "homemade style" shoots, and this must stop.