To: Andy Puzder, CEO CKE Restaurants

Carl's Jr. - Objectification of Women

We would like CKE Restaurants to be a responsible citizen and stop using scantily clad women as the focal point for much of its advertising. It promotes stereotypes which present women as objects who exist merely for the pleasure of men. Furthermore, the incongruous nature of thin models eating massive amounts of calories further hampers the efforts of professionals who continue to wage a losing battle against anorexia and bulimia.

Why is this important?

In its efforts to target the young adult male demographic in advertising, CKE Restaurants, the parent company of Carl's Jr., contributes to shaping unhealthy societal attitudes about women.

Category