To: Bloomingdale’s
Come on Bloomie's
Spike your best friend’s eggnog when they’re not looking?
Why is this important?
That’s not a typo.
It’s actual text from a misogynistic promotion that someone at Bloomingdale’s thought was appropriate for its holiday catalog. The text accompanies a man ogling a woman in a short dress, while both are at what appeared to be the company office party. You can read more about this appalling ad here: http://tinyurl.com/nl642lc
While the department store chain has since issued an apology in response to backlash over this ad, no one has been held to account for what is a subtle invitation to sexual harassment on the low end and potentially championing date rape in a worst-case scenario.
Noted Sarah Murnen, a psychology professor at Kenyon College in Ohio: “It’s sending the message that it is it okay to have sex with people who are incapable of consent. These are decisions that should be made consciously and willingly.”
Will you join us in boycotting Bloomingdale’s for the holidays unless they fire those responsible for the ad, undergo mandated sensitivity training and work to support efforts to end sexual assault?
Since logic didn’t prevail in this industry giant’s boardroom, it is critical that we let Bloomingdale’s know that such content and their weak response are unacceptable.
Please sign our petition now and tell Bloomingdale’s you are boycotting them until they change their culture and their approach about sexual assault.
No one should have to think about being assaulted during the holidays simply because a retail giant recklessly thought it was cute to suggest it in an ad.
It’s actual text from a misogynistic promotion that someone at Bloomingdale’s thought was appropriate for its holiday catalog. The text accompanies a man ogling a woman in a short dress, while both are at what appeared to be the company office party. You can read more about this appalling ad here: http://tinyurl.com/nl642lc
While the department store chain has since issued an apology in response to backlash over this ad, no one has been held to account for what is a subtle invitation to sexual harassment on the low end and potentially championing date rape in a worst-case scenario.
Noted Sarah Murnen, a psychology professor at Kenyon College in Ohio: “It’s sending the message that it is it okay to have sex with people who are incapable of consent. These are decisions that should be made consciously and willingly.”
Will you join us in boycotting Bloomingdale’s for the holidays unless they fire those responsible for the ad, undergo mandated sensitivity training and work to support efforts to end sexual assault?
Since logic didn’t prevail in this industry giant’s boardroom, it is critical that we let Bloomingdale’s know that such content and their weak response are unacceptable.
Please sign our petition now and tell Bloomingdale’s you are boycotting them until they change their culture and their approach about sexual assault.
No one should have to think about being assaulted during the holidays simply because a retail giant recklessly thought it was cute to suggest it in an ad.