To: Disney Consumer Products and Walt Disney Company

Disney: Return Merida To Her Empowering Roots

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Merida, the heroine princess from "Brave", was beloved by people everywhere for her girlish charm and wild ways. Please stop sexualizing female characters and marketing the message that a girl's worth comes from her looks.

Why is this important?

In 2012 Disney Pixar released "Brave", giving fans and families a truly daring and adventurous heroine who was a welcome break from the long-standing Disney Princess brand. For a family like mine, concerned about gender stereotypes and sexualization in childhood, Merida was the princess we had been waiting for.
To our dismay, Disney has given Merida a very adult-looking makeover, along with the other princesses. By sexualizing Merida, Disney is sending the message to kids everywhere that being a princess isn't about being brave, it is about being pretty.

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