To: Steve Easterbrook, CEO, David Fairhurst, Executive VP, CPO, and Silvia Lagnado, Executive VP, CMO
McDonalds - Stop Asking If I Want A Boy or Girl Toy
Please direct your employees to ask for toy choices based on toy options and not on gender.
Why is this important?
My son Khristian wanted me to help him start this petition :
My son Khristian likes McDonalds. He also happens to like toys that you label as being for girls. We always get asked if his Happy Meal is for a boy or a girl. It's obviously for a boy, but maybe he wants the toy that comes in the girls meal. Tonight, when asked this question, we asked instead, what toys were available. He picked Shopkins. When he got his meal he looked inside and it was a fairy toy, presumably, the one that was a replacement for a girl. This led us to a conversation about why they always ask if it's for a boy or a girl. He likes what he likes and isn't afraid to ask for a toy labeled for a girl, but he thought, that if they just gave a choice between the toys available, that other little boys and girls, might also feel comfortable asking for the toy that they want, rather than the toy society says is the right one for them. Please sign his petition to request McDonald's starts asking for a toy choice based on the toy options rather than on the child's gender.
My son Khristian likes McDonalds. He also happens to like toys that you label as being for girls. We always get asked if his Happy Meal is for a boy or a girl. It's obviously for a boy, but maybe he wants the toy that comes in the girls meal. Tonight, when asked this question, we asked instead, what toys were available. He picked Shopkins. When he got his meal he looked inside and it was a fairy toy, presumably, the one that was a replacement for a girl. This led us to a conversation about why they always ask if it's for a boy or a girl. He likes what he likes and isn't afraid to ask for a toy labeled for a girl, but he thought, that if they just gave a choice between the toys available, that other little boys and girls, might also feel comfortable asking for the toy that they want, rather than the toy society says is the right one for them. Please sign his petition to request McDonald's starts asking for a toy choice based on the toy options rather than on the child's gender.