To: Larry Young, President and CEO
Tell Dr. Pepper to Stop Sexist Advertising
We, the consumers, demand that you cease your gender-biased campaign around Dr. Pepper Ten. No twenty-first century company should tolerate, let alone promote, sex-based stereotypes. To do so is morally repugnant.
Why is this important?
According to Dr. Pepper, only women drink diet. That's the idea behind Dr Pepper Ten, a 10-calorie soda Dr. Pepper Snapple Group is releasing under the slogan, "It's not for women." It was developed after research found that men are reluctant to purchase diet beverages that aren't perceived as "manly" enough.
Send Dr. Pepper the message that pigeonholing men and women into gender roles isn't excusable, even as an advertising tool. Tell them to take this product off the market immediately.