To: Marissa Mayer, CEO, Yahoo! Inc.
Tell Yahoo: Stop profiting from ads that mislead and lie to women!
Right now "crisis pregnancy centers" (CPCs) and anti-choice organizations are running ads on Yahoo's site to deceive users. These ads violate your terms of service. These ads use the search term "abortion clinic" when they don’t provide those services at all.
Google has already disapproved many CPC ads that are deceptive. We know that Yahoo also places a high priority on making sure advertising on its site is accurate and provides the Yahoo community with a good user experience. Yahoo should take appropriate steps to stop CPCs and organizations that oppose abortion from misusing your advertising platform.
Google has already disapproved many CPC ads that are deceptive. We know that Yahoo also places a high priority on making sure advertising on its site is accurate and provides the Yahoo community with a good user experience. Yahoo should take appropriate steps to stop CPCs and organizations that oppose abortion from misusing your advertising platform.
Why is this important?
Yahoo is profiting from ads that mislead and lie to women, and it has to stop.
As you read this, women are searching for "abortion clinics" on Yahoo. But the majority of the ads they'll get are for anti-choice crisis pregnancy centers (CPCs) and groups that oppose abortion. In reality, CPCs are predatory organizations that lure women in to tell them dangerous lies--that they will get cancer or become suicidal if they get an abortion--or even to dissuade them from using birth control.
Google just took down a slew of deceptive CPC ads. Yahoo has advertising policies to prevent this kind of deception, and they need to enforce them. Billions of people use Yahoo each month, and if Yahoo does nothing, the tens of thousands of women who search for abortion counseling will be subjected to lies and deception.
As you read this, women are searching for "abortion clinics" on Yahoo. But the majority of the ads they'll get are for anti-choice crisis pregnancy centers (CPCs) and groups that oppose abortion. In reality, CPCs are predatory organizations that lure women in to tell them dangerous lies--that they will get cancer or become suicidal if they get an abortion--or even to dissuade them from using birth control.
Google just took down a slew of deceptive CPC ads. Yahoo has advertising policies to prevent this kind of deception, and they need to enforce them. Billions of people use Yahoo each month, and if Yahoo does nothing, the tens of thousands of women who search for abortion counseling will be subjected to lies and deception.