To: Glenn K. Murphy, CEO
The Gap Misses the Point With "Skinny Girls"
Tell The Gap to STOP fostering the unhealthy body image with their "skinny girl" marketing campaign that is being targeted to the youngest of their customers. Boycott The Gap until they pull the campaign and apologize for contributing to sending girls the wrong message! Better yet, demand that they donate all the profits to the Eating Disorders Coalition at http://www.eatingdisorderscoalition.org/
Why is this important?
My daughter and I were online at The Gap looking for well priced clothing. Much to our dismay we came across the "Skinny Girls" campaign, with clothing that is guaranteed to make most girls starve themselves in order to be able to fit into them. The message is dangerous and being targeted to even the pre-school age consumers. With eating disorders close to being an epidemic, retailers should know better.