To: Jeff Bezos, CEO of Amazon

Amazon: Add toxicity scores to your product listings

Please add toxicity/sustainability scores to consumer product descriptions. We think GoodGuide.com is the most reliable source for these scores.

Why is this important?

Shouldn't you know if chemicals in your child's shampoo cause brain damage?

I didn't know dioxane, found in Johnson & Johnson's baby shampoo was a carcinogen and they are not required to tell me. Health ratings of products are available, however, and Amazon should integrate them into the buying process.

Problem:

Toxic chemicals, such as neurotoxins (hurt the brain) and carcinogens (cancer-causing) are routinely put into personal care products such as soaps and cosmetics. There is little (if any) regulation requiring companies to remove toxic chemicals or disclose them. Here is a cartoon explaining some of the problem: http://www.youtube.com/watch?feature=player_embedded&v=pfq000AF1i8

The Solution:

GoodGuide.com provides the world’s largest and most reliable source of information on the health, environmental, and social impacts of consumer products. GoodGuide's team of scientists rates consumer products along the following scales: health, environment, and social impact. They then provide scores so that consumers can easily figure out what products align with their health, environmental and social concerns.

As the worlds largest online retailer they can easily integrate with rating databases, achieve huge impact, and set a new standard for retail.

Thanks!