To: Aventura Mall tenants
AVENTURA MALL - Early Opening for Black Friday 2013
In order to support their financial goals for 2013, Aventura Mall stakeholders/tenants are petitioning The Mall to open its doors to the public at 12:00AM on Friday, November 29, a.k.a "Black Friday". Aventura Mall is the Nation's 3rd largest mall, located in Aventura, FL.
This particular retail holiday shopping season (traditionally measured from November 29, 2013 through January 01, 2014) is about 1 week shorter than most years on recent record. In the presence of a recovering economy, and in light of the lost number of shopping days available, Aventura Mall and their tenants stand to gain exponentially from the increased hours of operation. Opening at 12:00AM also matches the operational plans & competitive marketing campaigns of other local retailers and shopping malls.
This particular retail holiday shopping season (traditionally measured from November 29, 2013 through January 01, 2014) is about 1 week shorter than most years on recent record. In the presence of a recovering economy, and in light of the lost number of shopping days available, Aventura Mall and their tenants stand to gain exponentially from the increased hours of operation. Opening at 12:00AM also matches the operational plans & competitive marketing campaigns of other local retailers and shopping malls.
Why is this important?
Aventura Mall management are presently estimating a 6:00AM-7:00AM opening time on Friday, November 29, 2013, wrongly believing that the demographic of shoppers who most frequent the The Mall won't be enticed to shop during these extended Black Friday shopping hours. This is simply not the case, and doesn't benefit Mall tenants, employees, or the community.