1,000 signatures reached
To: Wheaties Executives, General Mills
Celebrate Olympian Nikki Hiltz on the Wheaties Box!
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For nearly 100 years, Olympic athletes have been featured on the iconic orange Wheaties cereal box - and yet, hardly any transgender or nonbinary athletes have received this level of representation. Transgender and nonbinary runner Nikki Hiltz is competing in the 2024 Olympics after placing first in trials for the 1500-meter race. It’s time for Wheaties to put Hiltz on the box!
Why is this important?
The Wheaties cereal box is a prime example of the impact that Olympic and Paralympic athletes have on culture in the United States. As a cultural touchstone, Wheaties can help push back against the growing wave of dangerous anti-trans policies and sentiments across the country.
Nikki is one of the only transgender athlete competing to bring home the gold for Team USA in this year’s Olympics, after rules around trans athletes’ participation were tightened since Tokyo 2020. This is the perfect moment for Wheaties to make clear that they stand for inclusivity and acceptance.
A staggering 25 states have dangerous policies restricting transgender students from participating in sports that align with their gender identity. Violence against transgender and nonbinary Americans is on the rise, and conservative states are mounting attacks on both transgender children and adults, passing laws that restrict funding for and access to gender-affirming care.
Representation matters. We need young transgender and nonbinary kids to see themselves represented in major sporting and cultural events. Join us in calling on Wheaties to put Nikki Hiltz front and center – signaling that anyone can be an Olympic athlete, no matter their gender or sexuality.