To: CEO Steve Ells
Chipotle: Stop Hiding Violence Behind "Humane" Marketing
Friends of DxE
Demand the CEO of Chipotle stop labelling animal abuse as "food with integrity."
Why is this important?
I used to work at Chipotle and I thought I was doing something good for animals. Chipotle brags about using "free-range" animals and treating them with respect, but when I went to a Chipotle-supplying chicken farm, I saw dead and mutilated birds. I couldn't believe this was being called "humane." I used to be one of the people calling this "humane" and being proud of it, but now I know the truth. Chipotle's CEO needs to stop lying to the public and to warn them about the way animals are suffering to produce the products Chipotle sells.
Chipotle already posts warning signs when they are serving animal products that don't meet their highest standards, but they should be posting warnings of violence on ALL of their animal products because even on their "humane" farms, Direct Action Everywhere has documented cruel animal abuse and the public deserves to know the truth.
Chipotle already posts warning signs when they are serving animal products that don't meet their highest standards, but they should be posting warnings of violence on ALL of their animal products because even on their "humane" farms, Direct Action Everywhere has documented cruel animal abuse and the public deserves to know the truth.