Consumers demand a choice of grass-fed beef from In-N-Out that is consistent with the quality and social consciousness we've come to expect from you.
Why is this important?
Consumers expect In-N-Out to be socially conscious and provide a quality beef patty that is raised humanely. In addition, In-N-Out should continue innovating in the fast food world by offering a choice of grass-fed, pasture-raised beef patties.