To: Lowe's and Michael Chenard
Lowe's, quit running the “Make it Beautiful, Tear It Down” commercial
Those of us who have worked hard to conserve our natural resources and keep them out of the landfill are appalled & disgusted with your "Make It Beautiful, Tear It Down" TV Ad. It goes against your stated policy of sustainability and social responsibility. We demand you pull the commercial and will no longer patronize Lowe's.
Why is this important?
Last August Lowe's Home Improvement began running a TV commercial, “Make it Beautiful, Tear It Down”, that portrayed a couple demolishing their home with sledgehammers before remodeling it. No mention was made of the possibility of recycling or reusing the lumber, cabinets, fixtures etc rather than sending them to the landfill. We at Zero Waste Kauai, and our national allies started an e-mail campaign to get them to pull the commercial and it appeared we were successful, but now the commercial is back again. you an check it out at http://www.youtube.com/watch?v=oLiV3nu3y-w.