To: Christopher A. Sinclair, CEO
Mattel: Make the Sheroes Dolls Available For Sale!
Manufacture a limited edition set of each doll modeled after Ava DuVernay, Kristin Chenoweth, Emmy Rossum, Trisha Yearwood, Eva Chen, and Sydney "Mayhem" Keiser, with majority of proceeds for each benefitting a charitable organization of each woman's choice. Parents, family members and caregivers of girls and boys deserve the opportunity to bring these powerful, inspiring action figures home.
Why is this important?
Because this is a great way to build healthy self-perception for young girls, and healthy donations for great charities--as Mattell makes a significant profit and gets great PR while enjoying the positive pro-social benefits of a philanthropic effort such as this one.