Get rid of TV ads for prescription drugs. The Doctor should know what to give you based on education, not some add their patient saw on TV. It's no wonder health care is so expensive when millions are being spent on TV ads everyday. We're paying for this with our high premiums and deductibles. Enough is enough.
Why is this important?
The cost of health care is out of control. This seems like a good place to start to me. Let's cut the crap already and get this under control.