To: MIchael Jeffries, CEO
Say no to Abercrombie and Fitch's Bully CEO
Michael Jeffries, in his own words describes his desirable client and only client worthy to wear Abercrombie and Fitch clothing.
"In every school there are the cool and popular kids, and then there are the not so cool kids. We go after the cool kids. We go after the attractive all American kid with a great attitude and a lot of friends. A lot of people don't belone in our clothes and they can't belong. Are we exclusionary? Absolutely. That's why we hire good looking people in our stores. Becuse good looking people attract other good looking people and we want to market to cool, good looking people. We don't market to anyone other than that," Micheal Jeffries.
Stand up to his unhealthy attitude... exclusion is the greatest form of bullying.. at the grade-school level.
"In every school there are the cool and popular kids, and then there are the not so cool kids. We go after the cool kids. We go after the attractive all American kid with a great attitude and a lot of friends. A lot of people don't belone in our clothes and they can't belong. Are we exclusionary? Absolutely. That's why we hire good looking people in our stores. Becuse good looking people attract other good looking people and we want to market to cool, good looking people. We don't market to anyone other than that," Micheal Jeffries.
Stand up to his unhealthy attitude... exclusion is the greatest form of bullying.. at the grade-school level.
Why is this important?
Abercrombie and Fitch CEO Michael Jeffries refuses to make clothes for larger women stating that it is against his company's marketing objective.