To: Starbucks and Howard.Schultz, CEO
Tell Starbucks You Care Too
Ask Starbucks to actively promote use of reusable cups.
Why is this important?
Dear Mr. Schultz,
As the largest coffee vendor in the world, Starbucks could be leading efforts to reduce waste in the food industry. You say you "are working to shrink [your] environmental footprint and meet the expectations of [your] customers by reducing the waste associated with [your] business, increasing recycling and promoting reusable cups," yet your company's routine practices suggest otherwise. Though you sell reusable cups and give a discount to customers who use them, I've seen no active promotion of this reward system in the many Starbucks I have visited. I've also discovered that bringing one's own cup is no guarantee that a disposable cup won't get wasted in the process.
Your website claims that you "have learned that widespread behavior change is unlikely to be driven by one company alone" and that you "will continue to explore new ways to reduce [your] cup waste but ultimately it will be [the] customers who control whether or not [you] achieve continued growth in the number of beverages served in reusable cups." My own efforts to get you to address the waste inherent in your drip coffee system suggests that this claim is disingenuous. Customers like me, who order decaf in a large travel mug (even one purchased at Starbucks), have noticed that it is routine practice to use a disposable paper cup to catch the coffee before transferring it to a travel mug. Several efforts to head off this practice when I order have proven useless. I've also visited some franchises that sell travel mugs, but won't even sell you coffee in a reusable container. They say it's the law, yet another franchise 20 miles up the road makes no such claim.
After three attempts over the last two years to get your company to address these relatively minor concerns, with absolutely no sign of progress, I have come to seriously doubt Starbucks' sincerity regarding waste reduction. Since I believe that Starbucks has the capacity make a real difference, I feel it's time to ask other Starbucks customers to let you know that this is not OK with them either. A company that earns $20 billion a year while adding 4 billion cups to the global waste stream could be doing a lot more to promote reuse, yet I see no evidence that you are interested in addressing even relatively small problems that would actually save you money. So, how can I expect more substantive measures, like offering real cups to those who aren't taking the coffee out in ALL franchises? You should be ashamed.
I'm asking anyone who believes that waste reduction is everyone's responsibility to do the following until we see some sign that Starbucks is really listening:
1)Sign this petition to ask Starbucks to renew its commitment to promoting reuse both within its company and within its industry.
2) Share this message with friends and family.
3) Frequent locally owned coffee shops that serve coffee in real cups on premises and promote the use of reusable containers.
If we don't lead the charge to stop letting convenience trump common sense, who will? Starbucks could be very influential in leading this effort, but first you have to commit to eliminating systemic waste and actively promote reuse.
Can you hear me now? I hope so, because I really do like your coffee!
Sincerely,
Pat Blakeslee
Advocate for Zero Waste
As the largest coffee vendor in the world, Starbucks could be leading efforts to reduce waste in the food industry. You say you "are working to shrink [your] environmental footprint and meet the expectations of [your] customers by reducing the waste associated with [your] business, increasing recycling and promoting reusable cups," yet your company's routine practices suggest otherwise. Though you sell reusable cups and give a discount to customers who use them, I've seen no active promotion of this reward system in the many Starbucks I have visited. I've also discovered that bringing one's own cup is no guarantee that a disposable cup won't get wasted in the process.
Your website claims that you "have learned that widespread behavior change is unlikely to be driven by one company alone" and that you "will continue to explore new ways to reduce [your] cup waste but ultimately it will be [the] customers who control whether or not [you] achieve continued growth in the number of beverages served in reusable cups." My own efforts to get you to address the waste inherent in your drip coffee system suggests that this claim is disingenuous. Customers like me, who order decaf in a large travel mug (even one purchased at Starbucks), have noticed that it is routine practice to use a disposable paper cup to catch the coffee before transferring it to a travel mug. Several efforts to head off this practice when I order have proven useless. I've also visited some franchises that sell travel mugs, but won't even sell you coffee in a reusable container. They say it's the law, yet another franchise 20 miles up the road makes no such claim.
After three attempts over the last two years to get your company to address these relatively minor concerns, with absolutely no sign of progress, I have come to seriously doubt Starbucks' sincerity regarding waste reduction. Since I believe that Starbucks has the capacity make a real difference, I feel it's time to ask other Starbucks customers to let you know that this is not OK with them either. A company that earns $20 billion a year while adding 4 billion cups to the global waste stream could be doing a lot more to promote reuse, yet I see no evidence that you are interested in addressing even relatively small problems that would actually save you money. So, how can I expect more substantive measures, like offering real cups to those who aren't taking the coffee out in ALL franchises? You should be ashamed.
I'm asking anyone who believes that waste reduction is everyone's responsibility to do the following until we see some sign that Starbucks is really listening:
1)Sign this petition to ask Starbucks to renew its commitment to promoting reuse both within its company and within its industry.
2) Share this message with friends and family.
3) Frequent locally owned coffee shops that serve coffee in real cups on premises and promote the use of reusable containers.
If we don't lead the charge to stop letting convenience trump common sense, who will? Starbucks could be very influential in leading this effort, but first you have to commit to eliminating systemic waste and actively promote reuse.
Can you hear me now? I hope so, because I really do like your coffee!
Sincerely,
Pat Blakeslee
Advocate for Zero Waste