To: Terry J. Lundgren, Chairman of the Board, CEO, Director, and President at Macy's, Inc.
Tell Macy's: Dump Donald Trump
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Macy's: Donald Trump does not reflect "the magic of Macy's." We urge you to sever ties with him. Macy's says it has a strong obligation to be "socially responsible" and that "actions speak louder than words." Indeed. It's time to act.
Why is this important?
Donald Trump has officially entered the 2016 presidential race and will be vying for the Republican party's nomination. Since announcing, Donald Trump has attacked Mexican immigrants as "rapists" and "killers."
Following these attacks, Univision announced that it was ending its partnership with Donald Trump and would not air Miss USA pageant. NBC later followed suit announcing that it was severing all ties with Donald Trump. In its statement, NBC made it clear that Donald Trump's brand of bigoted bullying is simply inconsistent with the values that NBC represents.
However, Macy's has been silent. But Macy's has an even stronger relationship with Trump than NBC. It's time for Macy's to follow Univision's and NBC's lead and finally dump Trump.
Macy's has a special deal with Donald Trump. Trump is their de facto spokesperson. They invest in developing Trump's brand, promote him in advertising, and sell his clothing line and fragrance at their locations. In the past, they have held major Trump-focused events at Macy's Herald Square.
Macy's CEO Terry Lundgren sent Donald Trump a letter touting how excited Macy's was to be working with Trump and promised to expand Trump's brand even further.
Now that Trump is a presidential candidate, Macy's should not be supporting Trump like this.
And furthermore, Macy's should not be celebrating Donald Trump.
Donald Trump engages in especially unpleasant, nasty, and despicable behavior. He has:
- Long engaged in sexist behavior. Trump has a long record of personally attacking women he disagrees with by calling them unattractive, ugly, or fat. He once sent a woman a note telling her that she has the "face of a dog." Not even his own daughter is immune to Trump's sexism. While speaking about his daughter, Trump observed: "She does have a very nice figure ... if [she] weren't my daughter, perhaps I'd be dating her."
- Hypocritically complained about jobs being shipped overseas, despite the fact that products in his Macy's clothing line are made in China and other Asian nations.
- Use his public platform to deny the reality of climate change. Following Hurricane Sandy, Trump publicly declared: "The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive."
- Perpetuated the racially-charged birther conspiracy, repeatedly arguing that President Obama has been lying and was not born in the United States.
The list goes on. But the point remains, Macy's should dump Trump.
Macy's boasts about its social responsibility policy, which reads: "There is no shortage of talk about the obligation of public companies to be socially responsible to the people and communities where they do business. At Macy’s, Inc., we hold those same beliefs – along with a belief that actions speak louder than words when it comes to helping tackle some of the toughest problems facing us today."
Indeed, Macy's. Actions speak louder than words. So, act and dump Trump.