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To: Google CEO Sundar Pichai
Tell Google's CEO: Stop promoting and profiting off of ads from predatory anti-abortion centers!
Imagine that you are seeking information about abortion care. You go to Google—an online platform with 250+ million users in the United States—to search for resources. Instead of receiving medically accurate, unbiased information about how to access the health care you need, your top results are for crisis pregnancy centers (CPCs). Crisis pregnancy centers are unregulated groups that often use misleading and deceptive tactics to dissuade individuals from accessing abortion care.
This is the reality that thousands of people in the U.S. have experienced when they searched online seeking abortion information. The Center for Countering Digital Hate found that Google made over $10 million in ads from fake pregnancy centers over the past two years, with results targeting over 15,000 queries, including “abortion pill,” “abortion clinic,” and “abortion clinic near me.” This is outrageous.
Enough is enough. Join us in telling Google CEO Sundar Pichai to consistently enforce Google’s ad policies, stop hosting misleading ads from CPCs, and require clear disclaimers that CPCs DO NOT provide abortion-related services.
Why is this important?
Google is well aware of the dangerous and harmful impact that ads from fake clinics have on pregnant people seeking abortion care. Google already came under fire after a report was released in 2021 regarding fake ads about “abortion pill reversal.” But despite their own policies against advertisers promoting “misleading information about products,” they have continued to host (and profit off of) similarly predatory ads. Additionally, they have a policy that clearly states: “if you want to run ads using queries related to getting an abortion, you will first need to be certified as an advertiser that either provides abortions or does not provide abortions. If you are not certified, you won’t be able to run ads using queries related to getting an abortion.” They are clearly not consistently enforcing their own policies.