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To: Tiktok CEOs and Execs
Tell TikTok to support artists and musicians!
Because of TikTok's failed negotiations with United Music Group, the music of artists big (Ariana Grande, Adele, Taylor Swift, Drake, Rihanna and Olivia Rodrigo, to name a few) and small is being taken off the app. TikTok has an opportunity to be a thought leader in the social media space, but instead they’re trying to have their cake and eat it too! TikTok needs to go back to the table and negotiate payment for artists' labor, AI protections, and more.
Why is this important?
TikTok is one of the largest social media platforms right now, and taking direct, actionable steps to support artists and their labor, as well as to prevent artificial intelligence from stealing their work and likenesses, could be a model for how other platforms handle these issues moving forward.
But it’s not just about being able to dance and do trends with some of our favorite music. Universal Music Group is pulling its music from TikTok after negotiations failed to extend the licensing agreement between the two companies, and those negotiations centered around prominent issues in today’s society: paying people for their labor, the effects of generative artificial intelligence more broadly, and benchmarks for online safety in a world that has become increasingly reliant on digital communications. TikTok needs to support artists and their labor.