To: Unilever (The Magnum Ice Cream Company)
Unilever: Stop silencing Ben & Jerry’s ice cream NOW!
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Last month, Jerry made one of the hardest and most painful decisions he’s ever made: he stepped down from the company that we started 47 years ago. Why? Because Unilever, the company that acquired Ben & Jerry’s in 2000, now called The Magnum Ice Cream Company, has been silencing Ben & Jerry’s when the brand has tried to speak out about social injustices and progressive values. It’s unacceptable.
It was always about more than just ice cream: Love, equity, justice—they’re part of who we are, and they’ve always been the true foundation of Ben & Jerry’s. We cannot let those values be simply discarded under political pressure from the Trump administration.
It was always about more than just ice cream: Love, equity, justice—they’re part of who we are, and they’ve always been the true foundation of Ben & Jerry’s. We cannot let those values be simply discarded under political pressure from the Trump administration.
Will you join us and sign my petition to demand that Unilever stop silencing Ben & Jerry’s ice cream NOW?
Why is this important?
When we sold Ben & Jerry’s to Unilever in 2000, the corporation set up an independent board so Ben & Jerry’s could continue its political statements and social justice work without corporate interference. Unfortunately, that’s no longer the case.
It’s no surprise that all of this is happening at a time when our country’s current administration is attacking Black and brown communities, civil rights, voting rights, the rights of immigrants, women, and the LGBTQIA+ community.
Sticking up for the values of justice, equity, and our shared humanity has never been more important—and yet Ben & Jerry’s has been silenced, sidelined for fear of upsetting those in power. It’s easy to stand up and speak out when there’s nothing at risk. The real test of values is when times are challenging and you have something to lose. And we can do something about it.
Join us by signing our petition demanding that Unilever stop silencing Ben & Jerry’s, and then send it to three friends to spread the word.